In my opinion, ineffective PR online are any activities that present misleading information that is inaccurate. This can also include deceitful activities that manipulate the use of the Internet. I believe it’s very important to not engage in these type of activities as they can greatly damage one’s reputation.
I believe effective PR online must definitely include blogging. By creating and updating your blog and also, monitoring other relevant blogs and commenting on them, you get your point of view out there. An example of such blog is “The Martha Blog: Up Close and Personal” (marthastewart.com/blogs).
This blog offers you complete access to Martha’s world, with daily updates on her family, friends, philanthropies, pets, gardens, and parties. The blog is just one tool Stewart uses to promote her products and lifestyle. It allows readers to post comments and questions that Martha Stewart herself will respond to. But most importantly, it allows Martha’s followers to feel much closer to her. In comparison with other blogs, Martha Stewart’s is simple but it does deliver what she promises, access to her personal world.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment