In my opinion, one of the most important things to happen to the Internet in the past 10 years is social media and social networking. They allowed the election of Senator Barack Obama as the President of the United States and they changed the face of politics forever.
During his campaign, Obama hired Facebook founder Chris Hughes to be a part of his team and developed My.BarackObama.com, a very user-friendly network. The Web site was an instrument of organization for Obama and contributed to his amazing $600 million in fund-raising. My.BarackObama.com is a great example of the power of social media to rouse participation online and well as offline. In-game ads and iPhone applications were also part of Obama's interactive media range. YouTube had been a key platform for unforgettable campaign moments. The "Yes We Can" and the "Obama Girl" music videos each drew in 10 million views.
It is safe to say that social networking changed American politics forever and it did so by being cost-effective, by allowing candidates to skip the media and mobilize supporters and by making grassroots fundraising very effective.
Social networking brought CHANGE to the American people.
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